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What was learnt in 2017? According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs, more than 60% of marketers reported that their content marketing strategies are more effective than one year before. There are a number of factors contributing to that success, including better quality content, strategy development, more time spent on content marketing, and better targeting in content distribution. But what worked last year may not be enough to creep ahead in 2018. Here’s what we think...